(Friday 15th April 2016, 11:45 – 1:00pm)
With Jazial Crossley, Fulbright New Zealand
In her first three months on the job as Communications Manager at 68 year old organisation Fulbright New Zealand, Jazial Crossley increased its social media engagement by more than 1000%. As a prestigious organisation that has been operating in New Zealand since 1947, Fulbright New Zealand needed to modernise its marketing rapidly to stay relevant. Learn how a few simple tricks transformed its social media presence and how you can apply these tools to your own social media strategy to stay relevant online.